THE WAY WE SEE THINGS
December 16, 2014
Advertisers have long known the engaging power of video in reaching their prospects, and now the rising tide of smartphones and other mobile devices is providing another expansive outlet for video marketing. With the average U.S. consumer spending 2 hours and 57 minutes every day on a mobile device,...
December 9, 2014
So you want to develop an app… Great! In a world where smartphones are now outselling PCs, app development is quickly gaining ground as a key component of campaign advertising. According to Statista.com, 93% of app developers today are targeting smartphones, which isn’t surprising given that 90%...
December 2, 2014
Interactive infographics are all the rage right now, and it’s easy to see why. Most people are visual learners, and given a choice between a page of dense paragraphs or an engaging graphic experience, the majority will choose the latter. (Which is why we’ll keep this article brief!)
But lots ...