THE WAY WE SEE THINGS
October 27, 2014
One of the most critical relationships in the advertising agency is that between the account service and creative departments. Not surprisingly, it can also be one of the more challenging partnerships. Though they share the common goal of total client satisfaction, traditionally account service peop...
October 21, 2014
Halloween is creeping up on us, and this year you’ll be prepared with a full arsenal of scary stories, spooky links and horrifying images. If getting scared or scaring others isn’t your cup of tea, then I would advise you to stop reading now.
Okay, now that only the brave are left, let’s st...
October 6, 2014
When the GO2 team began developing plans for the recent relaunch of our GO2 Advertising site, one thing was certain: the design had to be responsive.
As more brands recognize the importance of mobile optimization, many have established two separate site designs — one for desktop users, and one ...