THE WAY WE SEE THINGS
September 28, 2016
Branding is complex — it’s the one task that must encompass promises you make to your customers, how you will deliver on those promises and how customers value your products. It involves a lot of moving parts and solid alignment between copy and design. Those who are not exposed to the intricaci...
September 21, 2016
Social media networks are excellent outlets for making new connections, reconnecting with past friends, uniting strangers who share common interests and more. But brands have also discovered the opportunity for social media to help drive sales.
Instagram, specifically, has been a trendsetter in s...
September 15, 2016
Communicating effectively with voice-over talent is not a task for the underprepared. Talent and studio time are expensive. Going over budget is something you don’t want to explain to your supervisor. Not getting the read you want from your talent is even worse. With this in mind, I’ve been invo...