Strategy Empowering Creative
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THE WAY WE SEE THINGS
March 4, 2015|By Mark Thompson

Point of sale (POS). The moment of truth for brands. When the consumer reaches for and selects one product over another. But what is the future of this key consumer touchpoint? Currently, more than half of in-store POS is print-based. Yet by 2020, retailers expect around 60 percent to be electron...



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February 27, 2015|By Mark Thompson

We’ve been awarded a Silver ADDY from the American Advertising Federation Cleveland for our work on the Hooked app. Hooked is a free mobile app for students to discover exclusive short-term offers from businesses on and around college campuses. Work created for Sherwin-Williams® AcromaPro™ b...



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|By Mark Thompson

Quite possibly, thanks to Near Field Communication (NFC) technology. You just wave your smartphone over a terminal and voilà, you’ve paid for your groceries. It’s fast and secure. There’s no fumbling for cash. Or pulling out a credit or debit card and entering a PIN. That’s so 2014. This is...



 
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