THE WAY WE SEE THINGS
January 14, 2015
What’s the one thing that’s absolutely essential to the success of any business, in any field? Branding.
Your brand is at the core of everything you do. It’s your image, your voice and all the ways in which you’ll be perceived by your audience. It’s who you are.
In order to build and...
December 30, 2014
True or false: As the world we experience becomes increasingly digitized, print is a dying medium that is no longer relevant.
If you said false, you’re on to something. A whopping 79% of households say they read direct mail ads. Experts argue that the world of print magazines is going strong. F...
December 23, 2014
Augmented Reality, or AR, is growing fast. We’ve blogged before about the impact this new technology is having in the world of advertising, and now we want to look at one tactical example of where and why it works.
Two words: product packaging.
As a quick review, AR is a relatively new techn...