THE WAY WE SEE THINGS
July 20, 2016
An internal audience is arguably the most important segment for any organization to reach. Why is this? Employees are a company’s largest expense, and they are typically customer facing, so they can deeply influence brand perception.
It’s one thing to realize the significance of this audience...
July 6, 2016
Social media has quickly turned into a “first response” type of media where most customers expect a reply within minutes. There are times when your social followers just want to share with your business, whether with images or comments. But often, your followers will be seeking out your social m...
June 30, 2016
Communication is the heart of any organization. More than presenting products and services, it’s how a business shares its voice, its brand and its story with the world. Significant time, thought and money is invested in external communication, influencing public perception and controlling public ...