Strategy Empowering Creative
October 6, 2014|By Carrie Williams Vaughan

When the GO2 team began developing plans for the recent relaunch of our GO2 Advertising site, one thing was certain: the design had to be responsive. As more brands recognize the importance of mobile optimization, many have established two separate site designs — one for desktop users, and one ...

Healthcare Marketing Impact Awards
September 29, 2014|By Jason Gottshall

One of our most well-received, well-executed and highly effective creative pieces is now a multiple award-winner. Earlier this year, we collaborated with EyeMed to create an interactive road map. This road map clears up the clutter of insurance, spells out steps for members and gives them simple ...

The Advertising Agency Bookshelf
September 23, 2014|By Jason Gottshall

Read anything good lately? With summer winding down, those paperback beach reads are probably dog-eared, spines cracked and placed back on the bookshelf. This got me thinking. The season of who-done-its and popcorn fodder is over, so what do we read next? Q3 is coming to a close and Q4 is ready t...

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